Fli Pelican Clothing. Stay Fly!

Shout out to Nino at Fli Pelican. Fli Pelican is the clothing brand that's fresh to death. One look at the brand and you are sure to be intrigued and captivated right into the Fli Pelican movement. A Fli Pelican joint and an iced out G-Shock by ZShock is a must in your wardrobe. Check out the site and cop some gear and get your Pelican on! Shop www.Flipelican.com.

ZShock Custom Jewelry Collection Is Dropping

Yes, you read it right! ZShock, with all it's history and experience as a fine jewelry manufacturer is bringing it's precision skills and eye for aesthetics to fruition with The ZShock Custom Jewelry Collection. Be prepared to see some of the flighest jewelry gear to hit the streets all set in 1precious metals like Sterling Silver, 14K, 18K and Platinum. Stay tuned.......

Another Pharrell G-Shock Banger

Yes, we know it's all over the web, but because ZShock is one of the prime sources for iced out G-Shocks we had to report and recognize. Pharrell has done it again. The man who brought attention to how smooth a G-Shock can look customized with diamonds has taken another swing at it and knocked it out of the park. Check the bezel on his new DW6900 that's made in 18K yellow gold with canary and brown diamonds. The G-Shock name is also tutti-fruitied in enamel. The workmanship looks good and clean. Pharrell, all we can say is keep G-Shockin baby. Another example showing that an iced out G-Shock is a must your collection of toys for boys. For your customized iced out diamond G-Shock, turn to ZShock forthat factory fresh fit.

Chris Brown Spotted ZShock'n At NBA Finals?

Chris Brown was seen in attendance at the NBA Finals Game 4 on June 11, 2009 between the Lakers and Magic. What watch was Chris Brown wearing? The ZShock street team spotted Chris Brown wearing an iced out Black on Black G-Shock, like the ZShock pictured here. Another example showing that an iced out G-Shock is a must your collection of toys for boys. Visit ZShock today for your very own custom iced out G-Shock.

LL Cool J Breaks Down State NY Of Hip Hop

Look at our man LL from this Global Grind video. LL stays fly. This cat looks fresh and speaks the truth. He's talkin some old school knowledge that the young bucs of today may not understand. He broke out the Manronix on they ass and talkin bout the 808's and 909's...LOL. We once saw an interview with LL and he was asked who are some new artisits he's feelin right know? LL was polite and gave a few names of some newbies but paused and said "Compared to me, they all new artisits". That's gangsta!

Funkey Flash Back Apparel....Get Urbanized

Check out Funkey Flash Back apparel and get "Urbanized" (we like that term) with their colorful joints that scream hip. FFB's newest collection of fitted caps and T-Shirts just dropped. You can shop their site http://www.funkeyflashback.com/. Shout out to Sher Sher, she's the designer at FFB breaking new ground in the urban gear arena. All the ZShockers go cop some FFB gear and remember to stay Urbanized.

T-Pain Says "Game Over" With Big Ass Chain

I guess T-Pain feels he is the recession proof Don. T-Pain breaks out the ridiculous piece of jewelry at a time when critics and some artists are saying the era of bling is coming to an end. Which we here at Z-Shock do not believe, it's just changing a bit.

"Dudes and girls, I just wanna give a quick preview of the last chain you'll ever like," Pain wrote. "I'm shuttin' it down." He added, "Very very real I don't know what fake feel like. $410,000. Hola señor recession proof,".

The Big Ass Chain piece was made by Ice Box Custom Jewelry in Atlanta. The execution and craftsmaship of the piece looks clean and well made, so props to Ice Box. The design itself? Well we will leave that up to you.

ZShock Spots Wale Rockin And G-Shockin

Here is a fly joint with Wale & Lady GaGa, via the Flipelican Blog. Wale is not only rocking the beat in this video, his G-Shock action is on point too.

Islamaphobia? Take That!

President Obama's speech in Cairo to the Muslim world was profound. He broke it down like no American official has ever done. Nuff said, watch the video!

Pharrell Is Stylin In His Iced Out G-Shock

The traditional G-Shock went to a whole new level once and iced out version was spotted on the wrist of Pharrell Williams. It is reported that Pharell's diamond G-Shock is a BAPE G-Shock that was customized for him by Jacob Arabov aka "Jacob The Jeweler". Another example of a baller who keeps an iced out diamond G-Shock in his collection.