Big Boi of OUTKAST & His Diamond ZShock

No one will dispute that Big Boi, one half of Outkast, is considered Hip Hop royalty. We go way back with Big Boi and when he heard ZShock was one of our new brands, he was on board and ordered his diamond ZShock immediately. See how he takes off his Rolex to flex his ZShock right away. Another dude who can afford whatever he wants, insists on rocking a diamond ZShock.